This is where a branded care package shipped in advance could come in handy. The two experiences we attended all asked participants to bring something to the group-ingredients, a factoid or question to spark interactions. The pre-event messaging should set the expectations for the attendees, offer instructions on what to bring to the virtual event, and how to prepare their personal settings. Never have event communications been as important as they are in the virtual world, especially for attendees engaged in social distancing. The “Guided Sheep Meditation” experience provided plenty of (virtual) warm and fuzzy moments. Three Virtual Collaboration Platforms to Use in the Era of Social Distancing.How AdventHealth Leveraged a Virtual Hospitality Event to Engage its Partners.More From the Social Distancing Archives: Following are tips for event marketers gleaned from the tours. From warm, personal greetings by the hosts, to the learning opportunities, to the connections to people from different countries, each offered that familiar rush of excitement in getting to experience something out of the ordinary.įor Airbnb, the purpose is travel, education and escapism, and the brand and its hosts are getting it right. We signed up for two highly-rated experiences on the platform, “Guided Sheep Meditation,” and “Coffee Masterclass,” and we were pleasantly surprised by the visceral nature of the virtual activities. The now virtual Airbnb Online Experiences platform allows attendees from all over the world to register for various classes and tours all conducted by hosts live via Zoom. As event marketers shift their focus to digital and to virtual events, the challenge lies in fostering engagement and interactivity.Īirbnb announced a pivot for its live Experiences program.

It gave us hope for virtual engagementĪmong the building blocks of experiential are trial, connection and creation-aspects of the live event essential to memory-making that aren’t as easily replicated in a digital setting.

Airbnb experiences online